My Purpose and Goal as a Chiropractor

Those who know me, know that behind my easy going demeanor I am a very intense, focused and driven individual. In addition, I am fairly opinionated and have been active in implementing ideas in my practice that some people can’t seem to understand. Being extremely flexible when it comes to payments and scheduling, printing my cell phone on my business card (and actually answering it when someone calls), and trying hard to bend over backwards to make sure patients have a positive experience, are just a few things I do differently. Lately, I have been questioned about why I do what I do. It has not been negative but certainly with a guarded tone as if the person is asking, “What’s the catch?” I can understand the skepticism. It seems like everyone these days is trying to pull a fast one to get a leg up. Some people think that I do what I do because I am a nice guy or a pushover. The truth is that my purpose is what drives me and dictates my actions.

Unfortunately, 90% of Americans do not have a chiropractor. That is approximately, 280 million people who need a chiropractor. If we extrapolate that data, about 110K people in Roseville, 50K people in Rocklin, 75K people in Citrus Heights, 40K people in Lincoln, 40K people in Antelope and 9k people in Loomis/Penryn/Newcastle do not have a chiropractor. That is 324,000 people in the local community whom I serve who do not have a chiropractor! That is way too many people who are dealing with low back injuries, headaches, shoulder pain, neck pain, sports injuries, mid back pain, TMJ Syndrome, Carpal Tunnel Syndrome, etc. who do not know that chiropractic is the most effective and efficient form of treatment. This is a tragedy.

Knowing that so many people need help but do not know where to look is what pushes me. My purpose as a chiropractor is to help as many people as possible enjoy the benefits of chiropractic care. I do not do this because I want to have the biggest and best practice or to make more money, even though those are worthy achievements. I do it because I honestly believe that the more people understand and utilize chiropractic, the healthier we will be as a society. I do it because I have a compulsion to help people and I know that the greatest skill I possess to fulfill this need is serving as a doctor of chiropractic.

I perpetually contemplate how I can make a difference by removing barriers. Is it time? Is it money? Is it a lack of understanding? Is it fear? What is it that holds people back from seeing a chiropractor for a wide array of conditions that they know perfectly well if they go see their medical doctor they are going to walk out with a prescription for a pain killer or muscle relaxer and unanswered questions? This is where I need your help. If you have experienced the benefits of chiropractic care, share it, please! If people are resistant, ask why and then tell me. My commitment is that I will do everything I can to remedy the concern and help the patient. I have to. This is my purpose.

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