Time Vs. Expertise
There is a story about a remote research facility that was having a problem with their generator. They tried to get a few technicians to fix it but it never worked right. Finally, they brought in an expert. The expert looked at the generator, tapped it twice and it ran perfectly. He sent the bill for $2002.00. When the scientists saw the bill they were incensed at the price for so little work on the part of the expert. They demanded an itemized statement. The expert sent one which read: $1.00 per tap x 2 taps = $2.00 + $2000 for knowing exactly where to tap.
I tell this story to help people understand that when you meet with an expert it is about their skills, knowledge, and experience, not their time. I have patients come in who are surprised at how much an adjustment costs considering how little time it takes. We are especially expedient in our office. To those patients I say, you are not buying our time, you are buying our expertise.
Most patients love that they can come into our office and get a great adjustment in a short amount of time. It does not take us long to figure out what is going on with a patient and adjustments by their nature are quick. We don’t do therapies like e-stim and ultrasound. We are not nutritional counselors. I have no problem with chiropractors who do that but that is just not how we choose to practice. We focus on giving good adjustments that help people with their busy lives.
In addition, the greatest benefit of chiropractic is not an adjustment but regular and consistent adjustments. We really encourage patients to get adjusted often and regularly by making it convenient and quick to come in. We also make it very affordable to get adjusted a lot. The price per adjustment if you just come in once in a long while is expensive. However, if you want to come in regularly, the price per adjustment is downright cheap in our office.
We will always strive to spend as much time as you need to give you a great adjustment. We are here to listen to your concerns. We never want patients to feel rushed. That saying, care in our office is not based on time. Care is based on service done with skill and care.